This section is responsible to ensure media coverage of the Government through Public Relation Officers (PROs) , to feed back to government dignitaries in the form of Press Clippings, Summary and Media Reports, to arrange Press Briefings Seminars/ Discussions and other tarsus assigned by high-ups.
Electronic Media Section established in Directorate General Public Relations, it is responsible to ensure publicity of Punjab Government activities / Policies in electronic media, timely issuance of tickers aired by different channels for the information of Government high-ups.
This section also facilitates electronic Media Coverage of outdoor/ indoor activities of the Punjab Government.
In Directorate General Public Relations the Films Publications Section has been offered an important role since when it was established. This department has been working on the production of documentaries/news reels (Sairbeen) to Project policies and developmental activities of the Punjab Government through electronic media i.e. cinema houses and mobile cinema units etc. Film section has mobile unit which used to exhibit Sairbeen/newsreels to create awareness about the government’s policies in the remote areas of the Punjab.
This section also has mandate of conducting video coverage of all Government dignitaries and delivery of Video Footage to different channels. It also ensures non-linear editing (NLE) of visual coverage of Chief Minister/ Governor and other Officials and sends to channels through File Transfer Protocol (FTP) System.
The Advertisement Section is responsible to release Government advertisement in national, regional Press and electronic Media, this section issue NOC to newspapers for publications of special supplements. It also prepares print/ electronic media campaigns for Punjab Government.
Checking of stall value Printing Press of newspapers / periodicals to determine their circulation position for ABC and inclusion in Central Media List.
This section enforces regulation and rules of Punjab Government to maintain discipline in the office, prepare working paper for DAC, SDAC, PAC, DPC and PSB etc.
It also maintains auditing, budgeting / accounts of the Directorate General. it also deal the correspondence with Administrative Department as well as lower formation of the Directorate General Public Relations.
Development Section , as a matter of fact is the backbone of any organization. This department works on the planning of new projects , giving special consideration to effective execution of the projects in the pipeline.
This section is responsible to maintain register for books/ periodicals and pamphlets. It maintain proper catalogue of all boooks being printed in the province. This is highly sensitive section from the view point of the functions and nature of duties. Thissection is supposed to administer Press Laws relating to books, pamphlets, leaflets postersand propose actions against the defaulters of Law, for publishing objectionable writings.
As many as 13 reputed political, national and international magazines are thoroughly scrutinized in this section and a comprehensive report is prepared for the high-ups for informing them about the current situation of the country.
This section maintains reference of Press Clippings/ record of newspapers. It also deal the correspondence with Submission of clippings from newspapers as feed back to the Governor, Punjab, Provincial Minister and Administrative Secretaries.
This section ansure provison of Public Address System for offical meetings of Government and Maintainance/ repair of offical vahicals for smooth functioning of the DGPR
Information technology (IT) has turn out to be essential and integral part of every public and private sector organization. From multi-national corporations which maintain mainframe systems and databases to small individual units that may own a sole computer, IT plays a vital role. The major objective behind the omnipresent use of computer technology everywhere can best be determined by looking at how it is being used across the world.
The Information Technology Section at Directorate General Public Relations (DGPR) was initiated in the month of September 2015 under the “Up-Gradation & Strengthening of Directorate General Public Relations, Punjab” scheme. It is headed by a Deputy Director (IT). As a vital wing of DGPR, it performs following functions.
New website is created for the disbursement of important information from Punjab government to the general public. The information includes
New digital archive has been created to store all video data related to the coverage of Chief Minister in electronic media. It includes
Currently 1600 video records are stored in digital archive since inception of this scheme. Previously there was no digital achieve present in digital form.
Update digital archive on regular basis
12x TV channels are monitored and recorded in DGPR for news coverage and future reference
To store TV channel recording 48TB Network Attached Storage (NAS) and Database Server has been installed. Utilization and maintenance of the storage mechanism is main function performed to keep data safe.
Magnetic tapes are used for secondary archiving of video data to make it available for 30 years span
For live coverage of important events of Punjab government from remote location, a Digital Mobile News Gathering (DMNG) system has been installed. DMNG Server is controlled from DGPR Server Room where as DMNG manpack has been sent to remote location to live stream the coverage.
PTCL optical fiber high-speed network along with WiFi dongles are utilized to stream data between DMNG server and manpack
Installation of operating systems, peripheral drivers, application programmes, and custom made software in desktop and laptop computer of DGPR.
Provision and maintenance of landline and wireless (WiFi) Internet connections within DGPR. Also includes maintenance of Ethernet switches, routers, LAN cables, and optical nodes.
Organizing video conferencing between head office and district offices using Skype technology.
Currently developed high-utility software for DGPR includes:
Devise technical plan for the monitoring, archiving and retrieving of 6x FM Radio channels
Monitoring include the coverage of news of Punjab government on Radio at 36 districts
IT Section provide technical support and advise to Electronic Media Section regarding storing, archiving, monitoring, and retrieving of 12x news TV channels.
IT Section provide support regarding the creating and sending of video clips from TV channels to DGPR and Secretary I&C using email, Whatsapp, and DVD/CD.
Round the clock monitoring and coverage of all news and political events on national and international electronic media is supported by IT staff.
Social Welfare & Women Development
Miscellaneous Initiatives
Other initiatives taken up by the government include: